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16 Years Experience - Long-held media contacts - Diligent follow-ups -
Knows how to sell a concept
Kelly Swanson, president of
Swanson Communications, is a seasoned veteran with more than 15 years of
experience in the sports marketing and public relations fields. Her
background includes 10 years of experience serving as Vice President of a
New York-based public relations agency. While there, she was in charge of
new business development, day-to-day client relations, and on-site
execution of sponsorship programs for the agency's largest corporate
accounts.
Swanson is
a persistent manager who knows that employing creative marketing strategies
and managing details ensure both the client's satisfaction and the
company's success.
From
1993-1996, she served as the exclusive marketing agent for former
heavyweight champion RIDDICK BOWE and secured the first-ever multi-million
dollar endorsement deal (FILA USA) for a prizefighter in boxing history.
Throughout
her career, she has been involved with international, national, regional
and local promotions. She has experience developing multi-dimensional
corporate promotions; selling sponsorship opportunities; executing
grassroots campaigns; handling new product introductions; and
designing and implementing full scale public relations campaigns.
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