In 2002, Swanson Communications was commissioned to organize and create a cohesive and consistent message for this citywide neighborhood initiative program.
Neighborhood Action is a complex program involving many different government agencies and neighborhoods designed to give citizens a greater voice in their community. Swanson Communications developed a community outreach campaign, organizing a clear and focused central message used to inform city leaders and residents about the good work being done on their behalf as well as services available to them. In addition, the agency wrote and designed marketing materials including brochures and doorknockers to support the campaign.