The Biggest Star In Boxing - Floyd Mayweather
Mayweather has appeared in countless media outlets across the globe.
- Caron Butler
- Statue of Liberty Press Conference
- Floyd Mayweather
- HBO Sports Pay-Per-View
- Icelink Watch
- Affliction Entertainment
- Salvation Army
- Lifestyle Weight Management
- The Legacy Hotel & Meeting Centre
- Bernard Hopkins
- Boys & Girls Clubs of Greater Washington
- The Jair Lynch Companies
- Nu Skin Enterprises Olympics
- Willis McGahee
- Recreation Wish List Committee of Washington, D.C.
- Sammy Sosa
- D.C. Neighborhood Action
- Qwest Communications Olympics
- SINC Conference
- The State of Maryland and Housing Opportunities Commission
In 2006, Swanson Communications was retained as the lead public relations firm to handle all of public relations and marketing needs for Floyd “Money” Mayweather, one of the most extraordinary fighters in the history of boxing. Recently, Mayweather announced his return to boxing after taking a 16 month retirement from the ring. Before taking his much needed break, Mayweather was the undisputed king of the boxing ring, and quickly became known as the fighter to save boxing. In 2007 with back-to-back record breaking performances, he participated in boxing’s biggest events (De La Hoya vs. Mayweather and Mayweather vs. Hatton), shattering all-time HBO Pay-Per-View and live gate records.
Mayweather’s athleticism and boxing prowess are not the only factors that have led to his fame. His handsome looks and crossover appeal have led to careers in the music and entertainment business in addition to his charity work all through his own company—Mayweather Promotions.
And crossover appeal he has. His biggest year ever saw Mayweather on ABC’s Dancing With the Stars and participating in the WWE Wrestlemania XXIV, as well as gracing the pages of some of the country’s largest media outlets including a cover story in ESPN The Magazine, a five-page spread in GQ, a feature cover story in USA Today and a front page Style piece in the Wall Street Journal. In addition, the agency has booked Mayweather on dozens of nationally syndicated television and radio shows including The Tonight Show with Jay Leno, The Craig Ferguson Show, Regis and Kelly and Bloomberg News.
The national and international exposure Swanson Communications has been able to procure for Mayweather transcends that of sports media alone and continues to propel his celebrity star status around the world.