De La Hoya vs. Mayweather - "The World Awaits"
The entirety of the public relations campaign garnered thousands of media hits. The 11-city media tour attracted hundreds of media members around the country resulting in unprecedented press coverage leading up to the biggest fight in boxing history.
- Caron Butler
- Statue of Liberty Press Conference
- Floyd Mayweather
- HBO Sports Pay-Per-View
- Icelink Watch
- Affliction Entertainment
- Salvation Army
- Lifestyle Weight Management
- The Legacy Hotel & Meeting Centre
- Bernard Hopkins
- Boys & Girls Clubs of Greater Washington
- The Jair Lynch Companies
- Nu Skin Enterprises Olympics
- Willis McGahee
- Recreation Wish List Committee of Washington, D.C.
- Sammy Sosa
- D.C. Neighborhood Action
- Qwest Communications Olympics
- SINC Conference
- The State of Maryland and Housing Opportunities Commission
HBO Sports/HBO Pay-Per-View regularly trusts Swanson Communications to handle publicity for multi-million dollar world championship fights around the globe. Our broad-based contacts and working knowledge of all sports media outlets leads to unparalleled event coverage and PPV success in every instance.
Swanson Communications served as the lead public relations agency for the HBO Pay-Per-View fight Oscar De La Hoya vs. Floyd Mayweather “The World Awaits” (May 5, 2007), the highest grossing fight in the history of boxing. The event shattered all-time Pay-Per-View sales records with more than 2.15 million HBO Pay-Per-View buys, and the fight generated the largest live gate for a North American indoor sporting event with $19 million in sales. The $100 million promotion included an 11-city press tour, travel to the Super Bowl, closing bell honors at the NASDAQ stock exchange, appearances on top national television programs and thousands of newsprint and web placements.
Over the years, Swanson Communications has led the public relations efforts for several world championship promotions including and most recently De La Hoya vs Pacquiao, Calzaghe vs Jones, Hopkins vs Calzaghe and Mayweather vs Hatton. Other milestone promotions were Oscar De La Hoya vs. Ricardo Mayorga, purchased by over 925,000 pay-per-view homes; the historic heavyweight bout of Roy Jones Jr. vs. John Ruiz; and the middleweight championship series at Madison Square Garden featuring Felix Trinidad vs. Bernard Hopkins. In 2006, HBO Pay-Per-View credited Swanson Communications as a major influence to their 2nd biggest year in network history.