A complete campaign, from company name to its advertising campaign
The Washington Post Express, Local CBS Evening News, The Georgetowner, The Afro, El Tiempo, Fairfax County Times, The Connection Newspaper
- Caron Butler
- Statue of Liberty Press Conference
- Floyd Mayweather
- HBO Sports Pay-Per-View
- Icelink Watch
- Affliction Entertainment
- Salvation Army
- Lifestyle Weight Management
- The Legacy Hotel & Meeting Centre
- Bernard Hopkins
- Boys & Girls Clubs of Greater Washington
- The Jair Lynch Companies
- Nu Skin Enterprises Olympics
- Willis McGahee
- Recreation Wish List Committee of Washington, D.C.
- Sammy Sosa
- D.C. Neighborhood Action
- Qwest Communications Olympics
- SINC Conference
- The State of Maryland and Housing Opportunities Commission
Swanson Communications was hired to coordinate all Lifestyle Weight Management branding which included the creation of the company name, logo, Web site and all marketing materials.
Within months of the new company’s launch, Swanson Communications was working closely with the client to develop an advertising and marketing campaign which reached the diet center’s prime demographics in the Washington, D.C. region through radio spots and an endorsement campaign by the station’s morning drive host, and regional TV spots. Swanson Communications was responsible for negotiating and secure all advertising contracts, as well as for the creation of all creative elements of the ongoing campaign. All along, the agency worked to generate public relations opportunities for the client, which included pieces in local and national publications and a feature on the local CBS evening news.