Helping Nu Skin promote their support of the Olympic Spirit Award
The Sports Business Journal, USA Today, The Washington Post
- Caron Butler
- Statue of Liberty Press Conference
- Floyd Mayweather
- HBO Sports Pay-Per-View
- Icelink Watch
- Affliction Entertainment
- Salvation Army
- Lifestyle Weight Management
- The Legacy Hotel & Meeting Centre
- Bernard Hopkins
- Boys & Girls Clubs of Greater Washington
- The Jair Lynch Companies
- Nu Skin Enterprises Olympics
- Willis McGahee
- Recreation Wish List Committee of Washington, D.C.
- Sammy Sosa
- D.C. Neighborhood Action
- Qwest Communications Olympics
- SINC Conference
- The State of Maryland and Housing Opportunities Commission
Swanson Communications secured 19 television spots and more than two million print impressions for Nu Skin’s Olympic Spirit Award, including The Sports Business Journal, USA Today, The Washington Post and several national top news stations.
On-site in Salt Lake City, we helped Nu Skin promote their personal care products and newest endeavor, the Nu Skin Salons. As a part of the public relations campaign, athletes were brought to the salon and receive treatments while conducting interviews for attending media.
We recently worked with Nu Skin as an Olympic Supporter and were selected to help Nu Skin promote their support of the Olympic Spirit Award and the announcement of the 2000 recipients. We were responsible for developing, shooting and editing a comprehensive Video News Release (VNR) that represents the ideas of the award to broadcast and print media to ensure coverage and exposure.