The LA Times, USA Today, The Wall Street Journal
Swanson Communications secured over three million impressions of national coverage for Team Qwest, the employee/athlete program created at Qwest, for the 2000 Summer Games in Sydney, Australia. Just a few examples of this coverage include publications in the top three newspapers in the country, The LA Times, USA Today and The Wall Street Journal. This program was created in order to allow athletes to follow their Olympic dream as well as maintain a career with Qwest.
Qwest Communications retained Swanson Communications to handle national publicity for their Olympic sponsorship. Team Qwest received tremendous exposure during the U.S. Track and Field Trials in Sacramento, Calif. with articles in national and international sports publications.