Community Celebrity Kettle Campaign
The Washington Post, The Washington Times, The Associated Press
- Caron Butler
- Statue of Liberty Press Conference
- Floyd Mayweather
- HBO Sports Pay-Per-View
- Icelink Watch
- Affliction Entertainment
- Salvation Army
- Lifestyle Weight Management
- The Legacy Hotel & Meeting Centre
- Bernard Hopkins
- Boys & Girls Clubs of Greater Washington
- The Jair Lynch Companies
- Nu Skin Enterprises Olympics
- Willis McGahee
- Recreation Wish List Committee of Washington, D.C.
- Sammy Sosa
- D.C. Neighborhood Action
- Qwest Communications Olympics
- SINC Conference
- The State of Maryland and Housing Opportunities Commission
During the 2002 holiday season, Swanson Communications assisted fundraising efforts for the Salvation Army Metro Division, a local non-profit, by creating the first ever Community Celebrity Kettle Campaign.
We enlisted the help of local celebrities to collect much-needed dollars and draw attention to the good work of the Army. By reaching out to local sports, media and political personalities, we connected them with local high-end bell ringing sites including restaurants, shopping malls and sports venues and helped secure more than 30 celebrity bell ringers. In an unprecedented event, The Washington Redskins also agreed to allow the Salvation Army to set-up kettles at stadium gates. Top media sources in the Washington, D.C. region covered the campaign, including local TV news stations, The Washington Post, The Washington Times, and The Associated Press.