Sammy Sosa

Baseball Superstar Sammy Sosa’s “Sammy Claus World Tour”

The agency secured Sammy Sosa on the cover of USA Today's Baseball Weekly
Featured Case Study

Of Swanson Communications’ many sports related projects, one that the agency is particularly proud of is the “Sammy Claus World Tour” featuring baseball superstar Sammy Sosa. 

Swanson Communications developed a campaign for Sammy Sosa, partnering with Catholic Charities, school districts and recreation departments to contribute toys to more than 5,000 children in five major cities including his homeland of the Dominican Republic. Extensive national and local media attention was received for these efforts.