Statue of Liberty Press Conference

Creating award winning events

Featured Case Study

Swanson Communications received a 2009 Bronze Anvil Award of Commendation in the “Outstanding Press Conferences” category for “Swanson Communications Delivers Dream Press Conference for De La Hoya vs. Pacquiao ‘Dream Match’ Kick-off at The Statue of Liberty” campaign.

The agency, on behalf of their client Oscar de la Hoya’s Golden Boy Promotions, organized, planned and executed the first ever press event on Liberty Island that was not a speech by a president or dignitary. The event officially announced DE LA HOYA VS PACQUIAO ‘DREAM MATCH’ which took place on December 6, 2008.  The press event also kicked-off a six-city media tour to promote what ending up being the biggest boxing event of the year.

Swanson Communications worked tirelessly with the Concessionaire to Liberty Island on each detail needed to pull-off such a logistically challenging event, including staging and erecting a outdoor press tent with a one-of-a kind backdrop of Manhattan’s skyline, securing a Statue of Liberty ferry to transport the press and VIPs from Battery Park to-and-from Liberty Island, a Park Police escort for the fighters and a multitude of photo opportunities including the fighters’ arrival to the Island, shots in front of the Lady Liberty, shots of Manhattan and a grand finale with the fighters on the upper deck of the ferry upon departure from Liberty Island. The event was attended by over 100 media members including national television and wire services, as well as local electronic, print and web-based media outlets.