Washington, DC-Based public relations and marketing firm Swanson Communications received a coveted 2009 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign.
Floyd Mayweather and Juan Manuel Marquez spent six days hopping from the west coast to the east coast and over the Atlantic to London on a promotional tour for their “Number One/Numero Uno” welterweight fight.
The “press tour” to officially announce the mega-fight between Floyd “Money” Mayweather and Juan Manuel “Dinamita” Marquez which will take place July 18 at the MGM Grand in Las Vegas and live on HBO Pay-Per-View, kicks off this Sunday, May 17 and will span two continents in six days with stops in Los Angeles, New York and London.
When herald Olympic gold medalist and 10-time world champion Oscar de la Hoya retired from professional boxing last week, he entrusted Swanson Communications to organize a press event that was complementary to his historic announcement.
Boxing’s pound-for-pound king Manny Pacquiao and Junior Welterweight World Champion Ricky Hatton walked the red carpet last week at the Hollywood Roosevelt Hotel for an exclusive and unique press event to discuss their May 2nd “Battle of the East and West” at the MGM Grand and live on HBO Pay-Per-View.
Swanson Communications has again been charged with leading the public relations efforts for another boxing extravaganza, as the agency has been selected to spearhead the publicity campaign for Manny Pacquiao vs. Ricky Hatton, The Battle of East and West, slated for May 2nd at the MGM Grand in Las Vegas and live on HBO Pay-Per-View. The fight is already being called one of the biggest boxing events of the year.
#1 MMA Heavyweight in the World Fedor Emelianenko who will appear against Andrei Arlovski in Affliction “Day of Reckoning” this Saturday, January 24, poses outside Trump International Hotel in New York City with Swanson Communications President Kelly Swanson.
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Swanson Communications is no stranger to creating and implementing unique press events. In October of 2008 the agency executed a media event unlike any other; holding the first ever press conference at the Statue of Liberty. The event, attended by over 100 media members, kicked off a six-city media tour promoting the “Dream Match” between Oscar de la Hoya and Manny Pacquiao which took place Saturday, December 6 at MGM Grand in Las Vegas, NV. The fight was produced and distributed live by HBO Pay-Per-View. With the fight selling out the live gate in hours, making it the second largest gate in boxing history, the event was a monumental sports happening for 2008.
During the pre-game ceremony, the Washington Nationals will recognize 18-year-old Joshua Carter for being the 2008 Boys & Girls Clubs District of Columbia Youth of the Year and will present him with a certificate commemorating his outstanding achievements. In addition, nine lucky BGCGW youth will take to the field during the “Starting Nine” announcement.
As the eyes of the world turn to Beijing for the 2008 Summer Olympic Games, four of boxing’s elite have ended their summers, packed their bags and officially begun training for what will be one of the best nights of boxing this year. Gold Medalist (’92) and current Ring Magazine Lightweight World Champion Joel Casamayor and former two-division World Champion Juan Manuel Marquez will battle, following a rematch between Sergio Mora and Vernon Forrest rematch as the co-featured bout on the Saturday, September 13th fight card.
When a powerful young champion and devastating knock-out artist meets a future Hall of Fame boxing legend and two-division world champion who has never been knocked out, there will be plenty of debate and speculation as to who will win. That will definitely be the case when Kelly “The Ghost” Pavlik faces Bernard “The Executioner” Hopkins in a light heavyweight battle at Atlantic City’s Boardwalk Hall on Saturday October 18 in a bout presented by Top Rank and Golden Boy Promotions, in association with Caesars Atlantic City.
Swanson Communications has been selected by Affliction Entertainment, the newly formed partnership between Affliction Clothing and the Trump Organization, to manage a comprehensive public relations campaign promoting Afflictions’ second foray into the world of Mixed Martial Arts—Affliction “Day of Reckoning.” The agency played a major role in the national promotion of “Affliction Banned,” the inaugural MMA show sponsored by Affliction in July 2008.
Swanson Communications has been selected by Golden Boy Promotions to manage the overall public relations campaign for the Oscar De La Hoya vs. Floyd Mayweather mega-fight Saturday, May 5, 2007, at the MGM Grand Garden Arena in Las Vegas, Nev and live on HBO Pay-Per-View. In addition, the company will handle the individual public relations for Mayweather, who has been a client of the agency for the past two years.