Marketing & Promotions NEWS

July 06, 2010

Juan Diaz Houston Chronicle Op-Ed

Swanson Communications placed an op-ed piece written by former Three-time Lightweight World Champion Juan Diaz in the Houston Chronicle on Saturday, July 3 in advance of the Fourth of July holiday.  The piece touches on his feelings regarding immigration, independence, and the American Dream.  The Houston native will face current Unified Lightweight World Champion Juan Manuel Marquez on July 31 at the Mandalay Bay Events Center in Las Vegas live on HBO Pay-Per-View. 

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September 25, 2009

The Million-Home-Man Floyd “Money” Mayweather Reclaims Throne As King of Pay-Per-View

Numbers don’t lie, and the report today that Floyd “Money” Mayweather’s highly anticipated comeback fight on Saturday, Sept. 19 was seen in over one million homes on HBO Pay-Per-View®, cements the elite pugilist and cross-over superstar’s status as the biggest attraction in boxing, and one of the highest grossing stars ever in the sport’s history.

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June 11, 2009

Swanson Communications Wins PRSA Award of Commendation for Outstanding Press Conference

Washington, DC-Based public relations and marketing firm Swanson Communications received a coveted 2009 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign. 

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May 04, 2009

Floyd Mayweather Returns to the Sweet Science

Sixteen months after one of the greatest fighters ever to grace the sport of boxing had his last fight and subsequently announced his retirement, the former six-time world champion and 2007 Boxing Writers Association of America Fighter of the Year, Floyd “Money” Mayweather announced his return to the sweet science at a press conference May 2 in Las Vegas.

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January 19, 2009

Affliction M-1 “Day Of Reckoning” Fight Week News

#1 MMA Heavyweight in the World Fedor Emelianenko who will appear against Andrei Arlovski in Affliction “Day of Reckoning” this Saturday, January 24, poses outside Trump International Hotel in New York City with Swanson Communications President Kelly Swanson. 

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September 24, 2008

Calzaghe vs. Jones Press Tour Video Highlights

After a four-city media tour that was as fast as both fighters’ ring styles, Joe Calzaghe and Roy Jones Jr. will now begin a serious training regiment as they prepare for their November 8 “Battle of the Superpowers” at Madison Square Garden in New York City and live on HBO Pay-Per-View. 

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August 13, 2008

Fighters Report To Training Camp In Preparation For “The Challenge” On September 13th

As the eyes of the world turn to Beijing for the 2008 Summer Olympic Games, four of boxing’s elite have ended their summers, packed their bags and officially begun training for what will be one of the best nights of boxing this year. Gold Medalist (’92) and current Ring Magazine Lightweight World Champion Joel Casamayor and former two-division World Champion Juan Manuel Marquez will battle, following a rematch between Sergio Mora and Vernon Forrest rematch as the co-featured bout on the Saturday, September 13th fight card. 

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