the boys & girls clubs of greater washington
Beginning in 2008, the Boys & Girls Clubs of Greater Washington (BGCGW) hired Swanson Communications to support their communications efforts within the Washington D.C., Maryland and Northern Virginia region. Through extensive press outreach, our agency kept a steady flow of information regarding Boys & Girls Clubs programming, news and activities to local, regional and national media outlets. Through conference calls and continual communication between BGCGW and Swanson Communications, many new ideas and programs have been implemented into credible media opportunities presenting the BGCGW as a positive place for children in the Greater Washington, D.C. area.
We focused on the innovative ways that BGCGW keeps youth off of the streets by instead showing them how to have fun while building character and confidence. In order to assist in telling the story of the organization, our team worked passionately to highlight the positive impact that the programs have had on area youths by helping develop human-interest stories on some of the fascinatingly resilient success stories of the children involved. Once the BGCGW’s story had been publicized, we were able to use its’ background in media outreach and event planning to coordinate various events to showcase and fundraise for the worthy cause.
Photo Credit: Washington Nationals